Kameleoon

Kameleoon is an experimentation and personalisation platform that brings web testing, server-side testing and feature experimentation into a single product. Marketing, product and development teams share one data model, whichever kind of test they run.

Features

• A/B and multivariate testing: build tests with a visual editor or a code editor, with a script designed to avoid page flicker.
• Feature experimentation: roll out and control new features for chosen audiences and track adoption as it happens.
• Hybrid testing: server-side tests that keep client-side abilities, so teams need less developer help.
• AI-assisted experiments: an assistant scans a page for friction, proposes ideas, builds variants and explains results.
• Personalisation: predictive scoring and segmentation to tailor what each visitor sees.

Who it serves

Growth leaders, product managers and developers. The vendor says more than a thousand brands experiment with it.

Key facts

• Integrations: connects with Git and Visual Studio, plus a Chrome extension.
• Analyst view: listed as a Challenger in a Forrester evaluation of experience optimisation platforms.