SplitMetrics

SplitMetrics is a mobile marketing company that makes tools and services for growing apps. It began with A/B testing for app store pages and now focuses on Apple Ads, app store optimisation and multichannel user acquisition.

What SplitMetrics offers

• SplitMetrics Acquire — automates and optimises Apple Ads bids and budgets, using AI models.
• SplitMetrics Optimize — runs A/B tests to validate ideas and improve app store metadata and creatives.
• Market intelligence — keyword data, category benchmarks and competitor spend for Apple Ads and store optimisation.
• Multichannel media buying — managed advertising beyond Apple.
• SplitMetrics Agency — support for app growth at each stage of the lifecycle.

Who it works with

Mobile app publishers and large consumer brands. Earlier material names Google, Rovio and Wargaming as customers.

Key facts

• Experience: about ten years of app marketing data behind its AI models
• Category: A/B testing and mobile marketing software