ABlyft

ABlyft is an A/B testing platform aimed mainly at developers and experienced optimisers. It was built by testing engineers and testing managers, and it supports experiments of any size, including single-page applications.

What ABlyft offers

• Visual editor — a capable editor for building and changing experiments.
• Fast delivery — a very small snippet served from a CDN, which can also be self-hosted, to avoid flicker.
• Privacy compliance — designed around data protection requirements and kept in step with them.
• Developer workflows — clear processes and many features for engineering teams.
• AI options — available in some features, though not required.

Who it works with

Small agencies through to large enterprises that run structured experimentation programmes.

Key facts

• Trial: a proof-of-concept option that exercises every feature.
• Origin: developed by practising testing engineers rather than marketers.