ABlyft

ABlyft is a German platform for planning, running and measuring A/B tests on websites. It was designed with privacy compliance as a core requirement and keeps adapting to new rules, which makes it a fit for organisations that need legal certainty around their experiments.

What ABlyft offers

• A/B testing platform — tools to take an experiment from idea to measured result.
• Privacy compliance — a design focused on data protection requirements.
• Performance options — a very small tracking snippet delivered over a CDN, with the choice to host the snippet on the customer's own servers to avoid flicker.
• Visual editor — a point-and-click editor for building test variants.
• Developer tooling — features aimed at developers who code their own experiments, with optional AI features.

Who it works with

Teams of every size, from small agencies to large enterprises; the company says both large and smaller businesses use it.

Key facts

• Based in: Germany
• Origins: created by experienced testing engineers and testing managers rather than marketers
• Trial: new users can start without a credit card, and larger buyers can run a proof of concept