ResponseTap

ResponseTap is a call tracking and call intelligence product that has become part of Infinity. It ties phone calls back to the online activity that led to them, so marketers and call centres can see what drove each conversation.

What ResponseTap offers

• Call tracking — shows which campaigns and visitors generate calls.
• Speech analytics — pulls out what customers say, want and struggle with.
• Smart Match — links call outcomes to revenue.
• Bidding feeds — sends real call outcomes into advertising platforms.
• Conversion barrier insight — points to what stops good leads from converting.

Who it works with

Brands and agencies that run marketing campaigns, and call centres that want to continue a conversation begun online. Earlier listing text said more than 1,600 brands used the product.

Key facts

• Origins: has offered visitor-level call tracking since 2008
• Setup: onboarding described as taking one to two weeks
• Security: states ISO 27001 certification and GDPR readiness