Segmentify

Segmentify is a personalisation platform for e-commerce businesses. It uses machine learning to track visitor behaviour and adjust what each shopper sees in real time.

What Segmentify offers

• Product recommendations — suggests relevant items at different points of the shopping journey.
• Personalised search — tailors search results for visitors who arrive with clear intent.
• Segmentation rules — builds visitor groups from customer history to trigger targeted interactions.
• Gamified experiences — interactive content that uncovers shopper interests and collects email addresses.
• Analytics and insight — data on customer behaviour across touchpoints.

Who it works with

Online retailers across many sectors, including home decor and textiles. Case studies on its site feature Dorko, Ismont and Flaviar.

Key facts

• Technology: machine learning for tracking and targeting individual visitors
• Demo: offered through a booking form on its website