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Göteborg & Co

Gothenburg's destination company promoting the city to visitors, residents and businesses

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About Göteborg & Co

Göteborg & Co is the organisation that promotes Gothenburg as a place to visit, live and work. Its mission is to get more people to discover and choose the city, and it works with partners to develop Gothenburg as a sustainable destination.

What Göteborg & Co offers

  • Destination marketing — promoting the city to tourists, event organisers and meeting visitors.
  • Official visitor guide — goteborg-style listings of sights, events, hotels and restaurants on its public site.
  • Industry collaboration — joint work with the local hospitality sector.
  • Cluster leadership — parent company of the Tourism, Culture and Events group.

Who it works with

Visitors, local residents and the hospitality industry in Gothenburg. The group includes Liseberg, Got Event and Göteborgs Stadsteater.

Key facts

  • Based in: Gothenburg, Sweden
  • Focus: sustainable destination development

Profile written by TrustList from the business's own published information, Oct 2026.

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