Global employee benefits and total rewards platform for employers, now trading under the Benifex name
Meniga Rewards
Transaction-data platform for banks, with a rewards product that lets brands run campaigns on real purchases
About Meniga Rewards
Meniga Rewards is part of Meniga, a company that builds digital banking software around transaction data. Its rewards product gives businesses a way to reach customers based on what they actually bought. Meniga says its technology serves banks in about 30 countries.
What Meniga Rewards does
- Campaign Manager: a tool for planning and running performance marketing campaigns.
- Purchase-based targeting: audiences chosen from historical purchase behaviour rather than guesswork.
- Sales benchmarking: a way to compare a brand's sales against competitors.
- Personalisation for banks: insight and engagement features that financial institutions place inside their digital banking apps.
Clients
Marketers and brands that want to reward customers for purchases, and banks and other financial institutions that deliver personalised digital banking.
Key facts
- Reach: the company says it serves banks across around 30 countries
- Scale: it reports processing real-time transactions daily for more than 30 banks
Profile written by TrustList from the business's own published information, Oct 2026.
Categories & features
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