Syte

Syte is a product discovery platform for online retailers, built around visual AI. It helps shoppers find items through images as well as text, and gives merchandisers tools to organise and tag their catalogues. Its focus is apparel and other fashion-led ecommerce.

Features

• Visual search: shoppers search with an image and are shown matching products.
• Recommendation engines: suggestions such as shop similar, shop the look and shop social.
• AI tagging and merchandising: automatic product tagging, with a tag editor and lexicon manager to refine terms.
• Personalisation: product suggestions based on live shopper behaviour combined with visual data.
• Marketing tools: shoppable social content and an image-led inspiration gallery.
• In-store options: solutions such as smart mirrors that link online and offline shopping.

Who it serves

Ecommerce brands and retailers, with strongest emphasis on fashion, jewellery and home decor.

Key facts

• Founded: 2015, originally as an image search company.
• Origin story: the founders began after failing to trace a dress seen on social media.
• Product range: grouped as discovery, search and personalisation suites.