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Visual Search Software

Bing Visual Search

Search by image service that lets retailers offer product recommendations from pictures

By Microsoft

  • Mobile App
  • Catalog Management
  • Product Recommendations
  • Optical Character Recognition
  • +5 more
Bing Visual Search cover

About Bing Visual Search

Search by image for online shops

Businesses can add image based search to their own products through Bing Visual Search, from Microsoft. A shopper can start from a photo rather than a query, and the business can answer with recommended products that match what the image shows.

Why a retailer would use it

Some customers know what an item looks like but not what it is called. Visual search gives them a way to find it, and the recommendations help a business show related or similar goods to people who are searching this way. Companies are meant to fit it into their own store or app.

TrustList summary

Bing Visual Search is a Microsoft service that lets businesses add search by image to their own products. A shopper starts from a picture instead of typed words, and the business can respond with matching recommendations.

Main features

  • Visual product search: lets customers find items by submitting an image.
  • Product recommendations: suggests similar or related products to people searching visually.
  • Business integration: designed for companies to build into their own shop or app.

Who it serves

The service targets businesses with product catalogues, chiefly in retail, that want shoppers to be able to search visually.

Key facts

  • Maker: Microsoft
  • Category: Visual search

Summary written by TrustList from the business's own published information, Nov 2026.

Categories & features

  • Mobile App
  • Catalog Management
  • Product Recommendations
  • Optical Character Recognition
  • Customer Activity Tracking
  • Filtering
  • Product Search
  • Reverse Image Search
  • Web-Based, Cloud, SaaS

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