Easy-to-use video advertising solution that provides campaign performance optimization, customer engagement, and actionable analytics.


About HapYak
You can add branded interactive features to your videos at scale in just a few clicks with easy-to-use drag-and-drop tools With Brightcove Interactivity, it’s simple to make a big impact on your business — no IT skills required
Learn more about video interactivity — here’s a great introduction
Supercharge your video strategies with features you can customize yourself From simple calls-to-action and forms that boost lead generation to shoppable e-commerce videos and add-to-cart functionality, Brightcove Interactivity delivers more results and more ROI
Sign up for a free trial
Engage your live audiences, too
Brightcove Live Interactivity lets teams easily deliver interactive experiences to increase live audience engagement Our solution features live chat to keep audiences connected throughout an event, mobile web-first interactive player overlays that can be styled to fit any brand, as well as an easy-to-manage console to add product information into a live stream in real time
See what’s possible in real time — download our Live Interactivity datasheet
Always know what’s working
Interactivity lets you optimize campaigns with the most granular video data – every click is tracked, so you always know what’s working and what isn’t This valuable data can be integrated with marketing automation and CRM platforms to provide insight into customer behaviors and purchase intent and to drive pipeline and results
See the power of interactivity for yourself — schedule a demo
Experience the power of interactivity
Explore our interactive HTML5 video gallery and see how you can use in-video chapters, links, CTAs, shopping carts, personalization, forms, quizzes, polls, templates, and other customizable video annotation types to boost your audience engagement
See what’s possible — visit the Brightcove interactive gallery
Maximize your results by learning which interactive features produce the strongest response Understand what drives purchase behaviors by gathering feedback from audiences in real-time Insert overlays that add context, information, and excitement and convert viewers into buyers Embed questions and record responses from every viewer Collect leads and schedule appointments in-video for an uninterrupted viewer experience Link video content to create a “choose-your-own-adventure” experience Add a slide deck to live or recorded video presentations Include chapter menus so viewers can navigate to specific topics of interest Add clickable URLs and hotspots Add annotations automatically at scale with tags Customize viewer experiences with information from multiple sources Encourage in-video purchases with shoppable e-commerce experiences Increase connections with audiences through interactive elements built right into a live stream
A leader in enterprise video
The Aragon Research Globe for Enterprise Video 2022 compared 14 video platforms and named Brightcove a leader for our product performance and strategy To learn more about Brightcove along with your other enterprise video choices, check out the full report
Hear how Brightcove can work for you by speaking with one of our video experts
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Updated 8/11/2026
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