Upper90

Upper90 is a hybrid investment firm that combines lending with equity ownership. It backs technology startups that have predictable revenue or collateral, and it uses data to shape each deal around the asset it is funding.

The firm starts with credit and takes an equity stake alongside it. Its argument is that founders who begin with a credit partner before a traditional Series A round can keep a larger share of their company.

What Upper90 offers

• Credit facilities — borrowing lines for startups that can grow in size as the underlying assets perform, rather than depending only on equity raised.
• Corporate and asset-based loans — debt sized to the company and the assets it holds.
• Preferred equity — an ownership stake structured to sit alongside the debt.
• Bespoke structures — custom mixes of debt and equity for founders who need both.
• Operator introductions — access to a group of limited partners who are business builders and can help with customers and hiring.

Who it works with

Startups from Seed to Series B, with a stated interest in capital-intensive e-commerce and fintech businesses. It invests only when it likes the trajectory of the business and has confidence in the credit quality.

Key facts

• Stage: Seed to Series B
• Focus: Technology startups with predictable revenue or collateral
• Network: Over 300 business builders among its limited partners