Synetro Group

Synetro Group is a Chicago-based private investment and advisory firm formed in 2000 by a team of entrepreneurs and operators. It works in three areas: early-stage seed and Series A investing in technology and technology-enabled services companies, growth and advisory support for scaling companies, and turnaround investment in family-owned or closely held businesses in business-to-business technology, business services and manufacturing. The firm says it looks for opportunities where it can add more than capital alone, often acting as an engaged investor, coach and board member for the companies it backs. It works with distinctive early-stage management teams to build business-to-business software, business-services and health-technology companies, and can also advise management on a consulting basis, helping refine business models, shape go-to-market strategy, build leadership teams, form partnerships, structure deals and raise capital. It is based in the Chicago area, with additional focus on the Salt Lake City and SF Bay areas.