Fengshion Capital

An investor with offices across China and a portfolio in food and consumer brands

Fengshion Capital is an investment firm with offices in Beijing, Shanghai, Chengdu and Hong Kong. Its website says little about its own process and instead presents the companies it has worked with, which gives a picture of where it puts its attention: agriculture, food, drinks and consumer brands in China.

The companies it profiles

The agricultural names are large operations. One is described as a poultry group founded in 1983 that runs the full broiler chain, from breeding and feed to processing, cold chain logistics and sales. Another is a potato business built around seed, with farm services, processing and sales, which the site says holds national recognition as a high-tech and key leading agricultural enterprise. An egg producer is said to have set a domestic standard for eggs that can be eaten raw, drawing on a Japanese standard.

Consumer brands appear alongside them: a sugar-free, fat-free drinks label aimed at young buyers, an instant noodle brand founded in 2017, a travel products brand founded in Shanghai in 2013, a Shanghai supplier of cosmetic ingredients, and a tea drinks brand.

Fengshion Capital is an investment firm whose website centres on the companies it has backed, mostly in agriculture, food and related industries in China. Its client testimonials describe it as a partner with real industry experience.

What Fengshion Capital offers

• Growth investment: capital placed in food and agricultural groups.
• Industry partnership: portfolio companies describe the firm as a long-term partner in their development.
• Support across the chain: its portfolio spans breeding, processing, logistics and sales in food and farming.

Who it works with

The portfolio examples shown include:

• Sunner Group: a poultry group founded in 1983 that spans breeding, feed, processing, cold chain logistics and veterinary products.
• SnowValley Agriculture: a potato group covering seed breeding, storage, processing and sales, recognised as a national high-tech enterprise.
• A new beverage brand: aimed at younger drinkers and built around a sugar-free, fat-free idea.
• Yellow Swan: an egg producer that set the first domestic standard for eggs eaten raw.

Key facts

• Sector focus: agriculture, food and consumer brands
• Site language: English version available