Black Jays Investments

Black Jays Investments backs founders building products and services aimed at helping families live in ways it describes as healthier and more balanced. Its portfolio includes Birches Health, a digital clinic for behavioural addiction; Ceremonia, a hair-care brand rooted in Latinx heritage; Coterie, a direct-to-consumer baby-care business known for its nappies; Fi, maker of a connected pet collar; Jukebox Health, which supports older adults living at home; Naadam, a clothing company specialising in responsibly sourced cashmere; and Oula, which provides maternity care, along with Quip, known for its electric toothbrush and other oral-care products. Founders quoted on the firm's site describe it as closely involved in their businesses, citing help with hiring, growth and introductions within its network.