Cleeng Core

The subscriber engine at the center of Cleeng

Direct-to-consumer media and content businesses manage subscribers with Cleeng Core, the subscriber management system from Cleeng. It brings identity and access management, entitlements, billing, offer management, couponing and predictive analytics into one multi-tenant SaaS platform, with an open API architecture and an integration hub for connecting to apps, telecom operators and other platforms.

Accounts and sign-up

The product covers account creation and sign-in, aiming for an intuitive process that improves conversion. It builds profiles from customer data so a service can engage its audience and shape a retention strategy. Subscribers manage their plan, payment and account details in a responsive My Account area, which also holds upgrade and downgrade options, coupon campaigns for winning customers back, a cancellation reasons survey and a thank-you page.

Offers and pricing

From one screen, a team creates offers, tests pricing, pauses and resumes subscriptions and builds upgrade paths. Supported offer types include subscriptions, passes, transactional video on demand and live pay-per-view. Offer localization sets local currencies, prices and sign-up models for each market.

Coupons

Campaigns can draw on more than 60 coupon options, such as a percentage off, free months, unique single-user codes and time-limited activation, for new and existing customers. Results are tracked so campaigns can be adjusted.

Billing and analytics

Cleeng Core connects with leading payment service providers for checkout. A dashboard and predictive analytics help locate where subscribers drop away, so a team can act on the findings.

Migration and scale

Cleeng says the NFL moved a ten-year-old legacy platform onto Core in ten weeks. It describes the platform as designed for high-volume growth and peak demand, and its pricing page speaks of one price with all features included.