Cleeng

Cleeng, a Netherlands company, sells Core, a subscriber management system for direct-to-consumer digital subscription services. It covers sign-in and identity, billing and entitlements, and gives teams tools to price, promote and retain subscribers. Core runs as a multi-tenant SaaS platform designed for high volumes and peak demand.

What Cleeng offers

• Subscriber management — identity and authentication, billing and entitlements in one system.
• Offer and pricing tools — creating offers, pausing and resuming subscriptions, testing local prices and setting upgrade paths.
• Retention campaigns — more than sixty targeted campaign types, plus coupons and promotions, to win back at-risk subscribers.
• Content performance insights — real-time tracking of how monetisation strategies perform.
• Integration hub — an open API architecture for connecting apps and telecom partners.

Who it works with

Direct-to-consumer subscription businesses, especially video and sport services. Cleeng cites the NFL, which moved off a ten-year-old legacy platform onto Core in ten weeks.

Key facts

• Based in: Netherlands
• Product: Core by Cleeng
• Architecture: multi-tenant SaaS