SharpEnd

SharpEnd is an agency that helps brand owners create connected experiences in the real world. It began in 2014 as a business linking brands and consumers through products. It is now part of the Fedrigoni group, which works with RFID and NFC technology.

What SharpEnd offers

• Strategy and experience planning — deciding how a product should connect with its buyers.
• Platform and creative — building the digital side of connected packs and campaigns.
• Content — material that people reach through tapping or scanning a product.
• Programme management — running global rollouts for large brands.
• Research — reports on connected experiences.

Who it works with

Large brand owners in fashion, spirits, luxury and fast-moving consumer goods. Past work includes a large NFC rollout with Malibu and a Levi's collaboration with GANNI.

Key facts

• Founded: 2014
• Team: a group of 15 people, according to earlier material
• Owner: part of the Fedrigoni family