JustRelate

A platform assembled from separate components

JustRelate sells a set of tools for reaching and managing customers, and says the parts work either singly or linked together. Its email builder produces campaigns that can be made without a developer, its CRM gives a single view of contacts, deals and conversations, and its web builder allows websites, portals and web applications to be built without coding.

Content management for enterprise websites

Scrivito is the firm's content management system for websites and applications, and it is presented as the enterprise option. Fiona is an on-premise content management system for organisations that want to run their content on their own infrastructure. Both are part of the same family of products, so a company can start with one and extend into the others as its needs grow.

Customer, partner and brand portals

The portal products include self-service portals for customers and partners, brand portals and digital asset management, recruiting and HR portals, investor relations portals and a digital workplace platform. The firm says these reduce routine tickets and give employees a central place to work from wherever they are.

Pricing and quotes from one configurator

Planware is the firm's configurator, which handles product configuration, pricing and quote generation. Its purpose is to let sales teams produce accurate quotes quickly, with the price calculated automatically from the configuration the customer chooses.

Marketing automation and measurement

Neoletter provides marketing automation and email marketing, with campaigns triggered by what customers do. The firm also offers web analytics, tag and consent management and server-side tracking through etracker, so that a business has the data it needs without consent gaps. Landing pages, digital events and B2B e-commerce platforms are other parts of the offer.

How the firm describes its AI features

The site describes AI features in the email, web and CRM tools. These help draft, translate and check content across the company's apps, and the firm says the drafting starts from the client's own brand voice, assets and campaign history rather than a blank model. The firm says the AI works within rules the client sets, such as what it may draft, what needs a person to approve and what is logged. The firm also says these features can increase the number of campaigns a team produces with the same workload, but that figure is its own.

Scale and services

The company says it has more than 4,000 customers, and the site describes them as including well-known brands and enterprises. Consulting, implementation and integration complete the offer, with the firm presenting itself as a single accountable partner for a client's digital work.