ICG Software Colombia

Restaurants, bars and food chains are the core of what ICG Software Colombia sells. The company supplies till systems and management tools built on its ICG Master platform, and its site also presents tools for retail stores and hotels alongside a section on wider business management.

A system for each kind of venue

Visitors to the site are asked to choose their type of business, whether restaurant, retail or hotel, and are then shown the tools meant for it. On the hospitality side the company names restaurants, fast food outlets, cafes, bars, nightclubs, and chains or franchises. Its message rests on three ideas: raising revenue, cutting costs and making better decisions from information available in real time.

Running several outlets from one place

One feature the company puts forward is the consolidation of several venues. According to ICG, whoever runs the business can see at once what each location is selling and how each till closes, and can update items, prices, promotions and user profiles centrally. Loyalty schemes and offers can be set from a single point, and the supply of goods and raw materials to each outlet can be organized from head office.

Reporting and analysis

The software includes tables, charts and data cubes for gathering, analyzing and reshaping information so that decisions can be made quickly. It connects directly to the databases to show figures without delay, and it runs on the web and as native apps for Android and iOS, so an owner can check on the business from any device.

Bookings, orders and staff

For restaurants there is a reservations module that lets guests request a table at any hour from the web or from a Facebook page, and an online ordering module for takeaway and delivery. Another module plans schedules, shifts and working hours and records staff attendance and absence. The platform also produces electronic invoices and documents and sends them to customers.

Digital menus and the guest experience

The company offers a digital menu that shows dishes in several languages, with photographs, descriptions, ingredients and calorie counts. Its site also carries guides on managing restaurant staff and on shaping the guest experience, and a customer portal for billing questions, support cases and requests or complaints.