Holorise Studio

Holorise Studio builds augmented, virtual and mixed reality products for companies that want a new interactive channel, and it also builds mobile applications. The studio says its engineers, designers and artists produce modern interactive content for all platforms and deliver it as a finished product, covering both the server and the client sides of an application.

Headset and phone applications built as one product

The studio describes its technical range as wide, from server and client software to devices of several generations. Its test bench holds several generations of headsets and a hand-tracking sensor, so that each application can be checked on the hardware it will run on. It says the team can take an idea through to launch, and it also offers guidance to organizations that understand the technology but have not yet chosen what to build.

3D and 2D art made for game engines

Art is a second strand of the work. The studio creates 3D models and 2D assets optimized for game engines, and it offers technical art and visual effects. The styles it names run from stylized to photorealistic. The company says 3D models are used in video games, films, architecture, illustration, engineering and commercial advertising, and that its modeling work can serve each of those fields.

Where augmented and virtual reality fit a business

The studio explains that augmented reality adds virtual elements to the view a person already sees, instead of replacing it. Mobile applications are the most common route to publish AR, because an app installed on a phone reaches most users. It names uses in advertising, education and cultural guides, where interaction with an audience matters, and in product presentations where one object needs to be shown in detail. Virtual reality, by contrast, lets a headset wearer enter a fully virtual world. The studio points to corporate events and multiplayer game networks as settings where a VR or AR experience can draw people together.

Mixed reality and the games sector

Mixed reality, the studio says, blends physical and digital worlds and depends on advances in computer vision, graphics processing, display technology and input systems. The games industry is a major market for its work. The studio notes that competitive gaming draws large crowds and sponsors, and that games are a practical way to promote a brand, support gaming inside a company, or entertain players around the world.