Holool

Founded in Egypt in 2011, Holool started with websites and later took on marketing and business systems. The company says it has completed hundreds of projects for clients across Egypt and in other countries, and it presents its team as having about fifteen years of experience.

Websites, hosting and online stores

The company builds sites from interface design through to back-end programming, and says it does not rely on ready-made scripts for the main build. It acknowledges that content management systems such as WordPress and Joomla suit some smaller projects, but says its own experience covers a great deal of bespoke programming in PHP, Laravel, Node.js and React. Online shops are built as custom stores that accept payments and handle sales online. Hosting plans include cPanel, Windows, WordPress and VPS services, and the company offers domain registration with more than 450 extensions, including the common .com and .net names. It says it provides support throughout the week.

Software for clinics, hospitals and training centres

From 2019 the company added software to run the operations of firms. Its products include a system for shipping companies, an online management system for training and education centres, and from 2020 a set of programs for clinics, medical centres and hospitals. The company says these systems run in the cloud, use current security and encryption, and are used by larger organisations that it names as evidence of their reliability. Support and development continue after launch, the company says.

Digital marketing that began with Google Ads

The marketing side began in 2014, when the company started running campaigns on several channels professionally. Google's advertising programme was among them, and the company says it became one of the first partners of that programme in Egypt. Alongside paid search, it runs social media marketing and has managed pages for well-known public figures, television channels and large companies in Egypt and abroad. Its digital marketing services include search engine optimisation, so that businesses can be found more easily in Google results, and the company also offers logo and brand identity design.

Remote working and payment options

Its customers run from small shops to big institutions, the company says, and it can work with them remotely. Contracts can be agreed online from anywhere, and payment can be made through several methods. The company says its experience has taught it to keep costs in check while holding quality high.