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Software Development Company

Expected Behavior

Bootstrapped software company that began as a consultancy and now develops its own web products

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About Expected Behavior

Expected Behavior is a small software company started in January 2007 by two founders, Matt and Jason. It began as a consulting practice, then moved its attention to its own software products. The business has remained self-funded and runs on the terms its owners choose.

What Expected Behavior offers

  • DocRaptor — one of the two products the team currently works on.
  • Instrumental — the second product in its current portfolio.
  • Product experience — the team says it has learned from running both a consulting and a product business.

Who it works with

The company describes itself as a team of friends and invites people to get in touch to talk about its products or the lessons of running a business. It does not list client sectors.

Key facts

  • Founded: 2007
  • Funding: bootstrapped
  • Founders: Matt and Jason
  • History: started in consulting, now focused on its own products

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2007 (19 years) evidence sent

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