MBA

MBA is a marketing agency that treats the whole buying process as one connected system. It works with clients as business partners. It combines creative work, data and technology to run campaigns across several channels. Its stated aim is to give customers the right next step rather than fixed journeys, and to improve business results through joined-up data, content and communications. It describes its model as covering both inbound and outbound communications.

What MBA offers

• Advertising and PR — campaigns and communications.
• CRM — customer relationship programmes.
• PPC and SEO — paid and organic search.
• Website design — user-friendly websites.
• Technology integration — connecting data sources to enable automation.
• Marketing automation — real-time personalisation using AI.