TrendKite

TrendKite helps PR professionals and agency teams build a timely and accurate picture of the media coverage their brands receive. It is now presented under Cision, whose CisionOne platform handles media monitoring, analytics and outreach. The aim is to show communications teams what their work achieved.

Features

• Coverage tracking: follows brand coverage across print, online, TV, radio, social media and podcasts.
• Analytics and reporting: reports and share-of-voice analysis that help teams show and explain results.
• Journalist outreach: helps build media lists and send releases to the right reporters.
• Social listening: follows online conversations and measures how campaigns perform.

Who it serves

PR and communications teams, both in-house and at agencies, are the main users.

Key facts

• Parent platform: Cision
• Current platform: CisionOne