thestory.run

thestory.run is a LinkedIn writing coach from Swat.io GmbH of Vienna, built for companies that run employee voice programmes. It asks questions to find the story in a rough idea, so each employee writes their own post. It is marked Beta, and it appeared on Product Hunt on 22 September 2026.

Features

• Guided sessions: asks questions to draw out a story, suggests a structure and marks the lines worth keeping.
• Editing: proposes edits that the writer can undo.
• Weekly planning: shows each person's posting pace.
• Campaign themes: administrators set themes that the coach works into sessions.
• Team calendar: shows who is posting what, without exposing private drafts.
• Optional drafts: a capped mode lets the coach draft a post, labelled as a draft.

Customers and markets

Companies that want staff posts to sound like the staff themselves.

Key facts

• Publisher: Swat.io GmbH of Vienna, the team behind social media for more than 1,700 brands, per its website.
• Status: Beta.
• Free tier: teams of five people or fewer.
• Data processing: the vendor publishes a data processing agreement.