thestory.run

Not yet independently verified. The launch date rests on the Product Hunt listing for 22 September 2026; the product is marked Beta and its terms are dated 15 September. It is published by Swat.io GmbH of Vienna, but no dated announcement on Swat.io’s own site and no independent report were found. We will update this when it can be confirmed, and remove this note.

thestory.run is a web application from Swat.io GmbH of Vienna, an established social-media software company, that coaches employees to write their own LinkedIn posts; it appeared on Product Hunt’s leaderboard on 22 September 2026 and is marked Beta. The design choice is the point: it does not write the post. In a coaching session it asks questions to find the story in a rough idea, suggests a structure, marks the lines worth keeping and proposes edits the writer can undo. Weekly planning shows each person’s posting pace, administrators can set campaign themes that the coach works into sessions, and a team calendar shows who is posting what without exposing private drafts. An optional, capped mode lets the coach draft a post, labelled as such. It is free for teams of five people or fewer; from the sixth person it costs one euro per coaching session plus tax, per its own page. The vendor publishes a data processing agreement. It is aimed at companies running employee-voice programmes that want the posts to stay recognisably their employees’ own.