Leadtail

Leadtail is a social media agency that works only with business-to-business marketers. It began from a wish to help B2B marketers get closer to their target buyers through social channels.

Products and services

• Social media management: growing an audience, publishing content and raising engagement in line with marketing goals.
• Influencer marketing: building relationships with influencers to reach new markets and audiences.
• Paid social: advertising that gives more visibility to strong thought leadership content.
• Buyer insights: data drawn from real social interactions, including reports on groups such as digital marketers, HR executives and CFOs.
• Event social outreach: activity before, during and after webinars, conferences and industry events.
• Employee advocacy: raising the personal brands of staff and executives.

Who it works with

It works with marketing leaders at B2B companies.

Key facts

• Type: B2B social media agency
• Practices: six core B2B social media practices