InnoFuture

InnoFuture is a specialist business-to-business marketing agency in Melbourne, Australia. It concentrates on content marketing, planning and producing material that attracts leads and builds a brand for companies selling complex services. It works with owners, founders, chief executives and their sales teams.

What InnoFuture does

• B2B marketing and content strategy: Planning, market segmentation and customer profiling.
• Brand positioning: Value propositions and a framework for consistent market presence.
• Lead generation strategy: approaches for attracting new customers and keeping existing ones.
• Content creation: content for the main B2B channels, plus campaign planning and execution.
• Website content: Strategy and writing, including for digital agencies.

Customers and markets

Software-as-a-service companies, IT services firms and managed service providers, ambitious small and medium businesses, and industrial and B2B services companies.

Key facts

• Based in: Melbourne, Australia
• Type: Boutique content marketing agency