Illuminate Communications

We employ an audience-back strategic communications model which uses consumer’s insights to create relevance and resonance for brands, helping them stand out amidst the noise

We support clients in establishing, positioning and protecting their brand reputation through carefully crafted strategies aimed at influencing audiences’ perception and understanding

We design digital and social strategies which are aligned to the broader communications objectives of the organisation to ensure consistency across every audience touchpoint

THE VALUE OF INTEGRATED THINKING

Brands and businesses can’t choose the way in which audiences experience their brand, so we specialise in creating integrated communications strategies which deliver consistent, compelling messaging convincingly across the right channels

We have been working with TAL for over 5 years as its lead strategic communications partner, supporting the business across multiple activity streams while enabling seamless integration of messaging

We work closely with the Executive Team to develop and consult on positioning and strategic approach to key industry, reputational and public affairs issues and activities And with the individual Life, Group Life and Investments, and Enterprise Brand teams, we have developed and delivered integrated communications campaigns across PR, media and digital

We have been working with Aussie for over a year as its integrated comms agency and were originally engaged to deliver on a comprehensive corporate communication and stakeholder engagement program

This program started with the development of a refreshed brand communication strategy, and was translated into internal communication programs, broker and stakeholder toolkits, executive profiling and spokesperson strategy, key message documentation, business strategy communication and internal roll out planning and has continued to be executed through external consumer and corporate communication, thought leadership and tactical social programs

Brannon is the Managing Partner and co-founder of Illuminate with more than twenty years’ experience in strategic communications, public relations, reputation management and brand marketing, grounded in a strong belief in the importance of integrated thinking and the power of understanding your audience

Tom is an experienced digital strategist with eleven years’ experience across leading content, social and digital agencies in London and Sydney Expertise in content, digital marketing, social media platforms and digital strategy Tom has led teams across major global and local accounts including Barclays Bank, Barclaycard, Commonwealth Bank, Cisco, Activision, NRL and others

Jacqueline is an experienced strategist with eight years’ communications experience across a range of industries, with a particular passion for brand strategy and storytelling in complex regulatory environments With a specific interest in communications across energy, environment, sport and technology, she prides herself on her ability to understand the interplay between brand purpose and audience, with a focus on integrated thinking

Olivia is an integrated communications Senior Account Manager with expertise across corporate, consumer and B2B PR and comms, strategic communications campaigns, digital and social management, and events Olivia oversees day to day account operations for major accounts spanning tech, telco, financial services and agriculture

Ashley is an Account Manager with expertise spanning varied forms of creative, technical and strategic writing, media relationship building and interface, campaign management and events across clients in financial services, telecommunications, technology, and high end consumer lifestyle brands

Aisha is a passionate and confident communicator who prides herself on embracing any challenge, and is responsible for creating and maintaining media lists, tracking and evaluating client coverage, development of client awards and speaking opportunities calendars and media outreach across key campaigns

Hayley is a graphic designer, creative thinker and brand guardian with more than 9 years’ agency and in house experience from Sydney to London, working on projects from concepting to execution across diverse industry sectors Hayley has been recognised as a Cannes Young Lions Finalist in London and B&T 30 under 30 finalist, and specialises in helping find intelligent and engaging visual solutions to clients’ creative needs

Aidan brings 15 years of diverse experience across digital advertising, social marketing and content production to his role as Head of Content, where he plays an integral role in everything from content strategy and planning, to scriptwriting, storyboarding, and content production and execution Aidan is passionate about telling human-centric stories that make a meaningful difference

An avid photographer and skilled camera technician with experience across Lifestyle, FMCG, corporate and cosmetics, Lachy has spent the last three years honing his skills in events and content production With a passion for storytelling, Lachy brings a young and fresh creative energy when crafting content which will cut through and impact audiences

Indra is a highly experienced and specialised senior management accountant with nearly 10 years’ experience gained across some of the most globally well-regarded and recognised names in creative and communications agencies Indra is driven by an ongoing passion to diversify her skills, and support excellence in agencies’ delivery of value, transparency and responsiveness to clients

People & Culture Manager With skills spanning HR, events and administration, Robyn is a passionate connector of people who plays an integral role in nurturing and enabling the best possible positive environment to support team members and their happiness, bringing more than 15 years of experience

02 8583 6999

257A Oxford Street, Paddington NSW 2021 Finding us can be tricky! Here are some tips: From Oxford Street walk down the laneway that runs between the Australian Centre for Photography and Zomp Shoes Our reception is on the ground floor of the glass building at the end

If you are driving, you can park in Renny St which runs parallel to Oxford St You can access the rear of our building via Renny Lane

Illuminate Communications is part of the Haus Group