Goodboy Digital

Goodboy Digital is a digital play production partner based in London. It produces interactive experiences, including games, that reach audiences on many platforms, and it uses web technology as its main medium.

What Goodboy Digital offers

• Interactive experiences — games and play content for brands, built for mobile screens up to immersive worlds.
• Brand and audience analysis — studying a client's goals to pick the right way of reaching people.
• Web-technology production — content made with open web tools so it works across devices.
• PixiJS — an open platform the studio created, now used by many other creators to make interactive content.

Who it works with

Global clients and brands. Projects named on its site include Subway Surfers in HTML5 and The Adventures of Paddington.

Key facts

• Based in: London, UK
• Open-source project: PixiJS
• Notable work: Subway Surfers HTML5, The Adventures of Paddington, GameBox app