GoSite

Built for tradespeople and home-service firms in the United States, GoSite offers cloud software aimed at small local service firms. The company describes its aim as giving an owner everything needed to connect with customers in one mobile app, so that running the business takes less time at the desk. The suite includes a website, directory listings, messaging, booking, reviews, contacts and invoicing.

Websites built without technical work

GoSite builds a professional website for the business that matches its logo and colors and loads quickly on any device. The company calls these done-for-you websites and says they are intended for owners with no technical skills. Its Power Widgets are presented as tools that turn visitors into inquiries.

Listings across maps and directories

The Placement service puts a business into major map apps, voice search services and online directories. Listings can be updated in seconds from one place, and they are kept in step with the business's Google Business Profile. The company argues that consistent listings help customers find a service in their area.

Messages gathered on the phone

Messages arriving from Facebook, Google, text and web chat land in one mobile-friendly place, so the owner does not have to switch between apps to keep track of customers. According to the company, speed in answering inquiries shapes whether a job is won, and its messaging tools are designed to make quick replies possible.

Online booking and reminders

Customers can book services at any hour after a calendar from Google or Outlook is linked to the system. The booking tool also sets automatic reminders. The company says this reduces phone tag and keeps the schedule in order.

Reviews and reputation

GoSite sends review requests automatically, including bulk requests, or a request sent straight after a customer pays an invoice. Owners can reply to reviews from the app. The company presents review collection as a way to build trust with new customers and to improve online visibility.

Invoices and payment links from the phone

Contacts can be uploaded, imported from QuickBooks or created from Thumbtack leads. From the phone, an owner can build an estimate or an invoice and send a payment link, which the company says replaces manual invoice management and paper invoices.

The trades it is built for

The company names the trades it serves: HVAC, electrical work, plumbing, handyman services, home cleaning, locksmiths, moving, auto detailing, landscaping and pest control. The company cites figures showing that most buyers search online before booking a home service, and that many call a local firm within a day of searching. From this it argues that an online presence is a basic requirement for these businesses.