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SpyFu

Competitor research platform for SEO and Google Ads keywords, backlinks, rankings and advertising history

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About SpyFu

SpyFu is a search marketing research tool that shows what competitors do in organic search and paid advertising. Users enter a domain and see keywords, ads, rankings and backlinks tied to it. The platform holds a long history of activity for each domain, going back about 14 years according to earlier material.

What SpyFu offers

  • Competitor keyword research — lists the SEO and PPC keywords a rival ranks or buys, and the ads they have tested.
  • SEO tools — backlink ideas, ranking history, key pages, keyword tracking and custom reports.
  • PPC tools — google Ads competitor analysis, buy recommendations and negative match suggestions.
  • Projects and alerts — unlimited keyword and domain projects with change alerts.
  • Client reports — SEO Recon reports and Google Ads Advisor for showing progress and missed chances.
  • AI features — an AI-powered site audit and a GPT that uses SpyFu data.

Who it works with

Marketers, agencies and site owners who want to learn from rivals.

Key facts

  • Data access: An API is offered for developers
  • Tracking: Daily performance tracking for rankings and ads

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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