About SpyFu

Identify new market players

Create unlimited projects to organize keywords and keyword groups. Setup alerts to stay up to date on changes.

Integrates seamlessly with other SpyFu tools
Research, organize and maintain, all in one place

Impress clients and gain insight with SEO Recon reports and Google Ads Advisor, highlighting missed opportunities and tracking progress at the same.

An amazing tool to dominate your competition There are so many awesome features that have given us an advantage over our competition

Turn data into customers

Spanning 7 billion results across 109 million domains, our data brings visibility and insight tothe top strategies used by industry leaders, as well as more-relatable smaller competitors We’vedone the hard work for you, allowing you to organize ideas into actionable direction and increasetraffic and revenue from day one

SpyFu is very user friendly and easy to use
I love that I can search by a website or by a keyword
Sometimes I use it for competitive research but mostly I use it for keyword research
The filters in the keyword tool make it super easy to find what you need
I also love that I can save keywords and start setting up ad groups for campaign planning, makes it a breeze when it comes time to start building out a campaign in Google Ads
Vanessa Alvarez (via G2 Crowd) CEO - Founder - All of the Above
The amount of information you can see for your industry is insane! This is so valuable for anyone wanting to know what their competitors are doing in the market and get ahead! Rachel Ober (via G2 Crowd) Digital Marketing Project Manager
I have been so impressed with the level of information you can gain from SpyFu
I have compared their data with my own clients' data and it is really close and more than directional
Bradley Roberts (via G2 Crowd) Vice President - Client Strategy

What Does SpyFu Do?

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 17 years

Learn how to connect with these domains, too Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else

Increase your website traffic Our smart recommendations drive clicks to your SEO or Google Ads campaigns

Increase your website traffic

Our smart recommendations drive clicks to your SEO or Google Ads campaigns

Track your keyword rankings Monitor your paid and SEO rankings on Google, Bing and Yahoo

Track your keyword rankings

Monitor your paid and SEO rankings on Google, Bing and Yahoo

Make Better Connections Reliable contact info helps you build partnerships or generate sales leads

Reliable contact info helps you build partnerships or generate sales leads

Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.

Google Ads Competitor Keyword Spy Tool

Search for a competitor Download their PPC keywords It's that simple No download limits See how many clicks they get and how much they pay for each keyword

Keep track of every domain bidding on your Google Ads Catch changes in ad spend over time Watch out for emerging competitors and shifts in strategy