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SpyFu

Competitor keyword and ad research software for SEO and Google Ads planning

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  • Founded 2006
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About SpyFu

SpyFu is a US-based research tool that shows how competing websites win traffic from Google, both organically and through paid ads. It is aimed at marketers planning SEO and Google Ads keyword strategy.

What SpyFu offers

  • Competitor keyword data — enter a rival domain to see the organic and paid keywords it ranks for or buys, and export the strongest ones.
  • Ad history — every advert a competitor has tested over time.
  • Backlink research — the links that support a rival's rankings.
  • AI site audit — scans for more than 100 technical and on-page problems, then drafts fixes to titles, links and content for approval before they go live.
  • SpyFu GPT — brings SpyFu search data into ChatGPT to turn questions into action plans.
  • Tracking and API — daily monitoring of rankings, ad results and competitive position, plus an API for building on the data.

Key facts

  • Based in: United States
  • Channels covered: Google organic search and Google Ads

Profile written by TrustList from the business's own published information, Sep 2026.

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