13 Oct 2026
Obsero raises $1.2m seed to track how AI assistants recommend brands
SFC Capital led the round and several customers invested; the London company says it tracked more than 10 million AI answers in its first…
Answer-engine optimisation tool that reports how AI assistants and Google AI Overviews describe a brand
Prefer is software for answer-engine optimisation. It shows how ChatGPT, Gemini, Perplexity and Google's AI Overviews describe a brand, and which sources they cite. The site footer names Kocoa Technologies Private Limited as the operator.
The site targets companies that want AI engines to recommend them when customers ask which product to choose.
Profile written by TrustList from the business's own published information, Oct 2026.
An earned signal from verification, reviews, awards, transparency and engagement - the vendor can't buy it.
Updated 10/5/2026
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