Marketfire

Marketfire is a business analytics platform for online merchants. It brings together a merchant's marketplace and direct sales so they can follow how the business is performing.

Features

• Sales analytics: tracks revenue, margin, trends, costs and marketplace commissions.
• Sales tax declarations: helps declare sales tax in each US state.
• Funding: arranges access to finance, including financing for purchase orders.
• Merchandising: supports decisions on catalogue and pricing.
• Product analysis: looks at the products that sell most and those that come back as returns.

Who it serves

Merchants that sell through online marketplaces as well as their own channels.

Key facts

• Product type: analytics software for e-commerce
• Parent group: General Internet (GI), whose site lists the product under its business analytics work