About AFrame

One system for deals and relationships: the T/CRM

Real estate professionals who juggle deals and contacts can use AFrame, which puts transaction management and relationship management in a single product that the company calls a T/CRM. It is built for agents, brokers, teams and transaction coordinators, and the company says it was created with input from teams that close more than a hundred transactions a year and needed a tool that matched the volume.

Transaction management

The transaction side covers listings and buyer and seller deals. Action plans let users apply a set of tasks at once, reminders can be set for almost anything, and contract dates trigger alerts so nothing is missed. Documents are stored with each file, activity logs record what happened, and email templates save retyping. A dashboard with user assignment helps manage hundreds of transactions at once, and the company says an unlimited number of transactions, managed agents and documents can be entered without extra charge.

The CRM side

Contacts can be organized by category, ownership and relationship rating, and the platform is described as able to hold thousands of them. It keeps outreach to past clients in the same system that holds the live deals, so a coordinator does not need to move information between programs.

Clients, goals and teams

A client portal keeps buyers and sellers informed with access to files, listing activity, showing feedback and contract dates. Sales analytics and goal tracking let a team follow production, and roles, permissions, templates and merge fields help managers set rules for who can do what. Connections to communication tools and calendars, an API and Zapier let the platform fit around a firm's existing software.

Intended users

Residential agents and teams, brokerages and independent transaction coordinators who handle files for others are the intended users. The company says it designs the product around structured, deadline-driven processes so that each step in a file is recorded. A 30-day period is offered to try the CRM without commitment.

TrustList summary

AFrame is a customisable platform that joins transaction management and customer relationship management for real estate professionals. The company calls the combination a T/CRM. It was created with input from busy teams that close more than 100 transactions annually.

What AFrame does

Transaction management: action plans, task lists, document storage, contract date reminders, activity logs and email templates.
CRM: organises contacts with categories, ownership and relationship ratings.
Client portal: gives buyers and sellers access to files, listing activity, showings feedback and contract dates.
Analytics and goals: tracks sales statistics and production across a team.
Team controls: roles, permissions, templates and merge fields.
Integrations: connects communication tools, calendars, an API and Zapier.