CallAction

CallAction is a lead-engagement platform for sales and marketing teams, with a strong real estate focus. It captures inbound calls, texts and emails, then keeps contacting leads until someone replies, at which point the conversation passes to a person. The aim is to fill the gap between a first enquiry and a CRM.

What CallAction offers

• Drip campaigns — sequences of picture or video texts, ringless voicemail, email and task reminders.
• Sales dialer — power dialling and texting from call lists, with recorded and transcribed outbound calls.
• Call and text capture — dedicated tracking numbers send enquiries straight into the CRM.
• Keyword campaigns — text-for-information keywords start automated follow-up.
• Lead routing and enrichment — leads are shared round robin or first to claim, with phone, name and property details checked.
• Tracking — a dashboard of lead sources, answer rates, call times and response channels.

Who it works with

Real estate agents and teams, plus other businesses that handle many inbound enquiries.

Key facts

• Integrations: CRMs through API links, and Zapier
• Other features: holiday campaigns for past clients, call broadcast and call analytics