Advantage

Advantage is an order-to-cash system from AdvantageCS for organisations that sell content or memberships by subscription. It covers the whole customer journey, from ecommerce and paywalls to billing and fulfilment. The vendor says it has built software for this market for more than forty-five years.

What Advantage does

• Subscription management: handles orders, renewals and billing.
• Ecommerce and paywalls: identify users, capture registrations and manage entitlements.
• Membership management: supports associations and member organisations.
• Fulfilment: centralises orders and customers for delivery.
• Customer engagement: renewals, offers and campaign insights.
• Integrations: connects to other systems.

Customers and markets

Publishers of magazines, journals, newsletters, newspapers and books, along with retailers and membership bodies. Named clients include Nordic and French publishing groups and a US university press.

Key facts

• Related product: Cider, built on the same system logic
• Experience: more than 45 years, as stated