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Public Relations Software

Propelmypr

AI-driven PR management platform with a media database, pitching tools and reporting for comms teams

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About Propelmypr

Propelmypr, sold as Propel, is a PR management platform that uses AI to help communications teams find journalists, write pitches and report on results. It began as a CRM for public relations and now offers an AI assistant trained on PR pitch emails. Founder Zach Cutler started it out of frustration with older PR tools.

What Propel offers

  • Media database — searchable by prompt, with pitching preferences for each journalist.
  • Personalised pitching — drafts pitches and press releases tuned to a journalist's style and preferred timing.
  • PR management — keeps media lists, contacts and past correspondence in one place, with Gmail and Outlook plug-ins and open tracking.
  • Outcome reporting — links campaigns to traffic, purchases and other conversions on shared dashboards.
  • AI assistant — amiga helps with ideas, drafts and campaign steps.

Who it works with

In-house comms teams, startups, enterprises and PR agencies. The company says over 500 teams use it.

Key facts

  • Founder: Zach Cutler
  • Offices served: USA and UK contacts listed

Profile written by TrustList from the business's own published information, Sep 2026.

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