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Propel

AI agent that helps PR teams find journalists, personalise pitches and measure results

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About Propel

Propel, now trading as Propel AI, is an Israeli AI agent for public relations work, used by in-house communications teams and PR agencies. Founder Zach Cutler, a communications veteran, started it out of frustration with older PR software, and the company says its models were trained on a large collection of real PR email pitches.

What Propel offers

  • Media database — prompt-based search of a global journalist database to build focused media lists.
  • Journalist insights — shows each reporter's preferred topics and the days and times they like to be pitched.
  • Pitch writing — drafts email pitches and press releases matched to each journalist's style.
  • Gmail and Outlook plug-ins — sends pitches straight from the user's inbox.
  • Pipeline tracking — replies and coverage are followed on a kanban board.
  • Outcome reporting — links PR activity to traffic and conversions, reported by account, campaign or team member.

Who it works with

Propel says more than 500 communications teams use it, from startups and enterprises seeking their own coverage to agencies serving clients.

Key facts

  • Based in: Israel
  • Founder: Zach Cutler

Profile written by TrustList from the business's own published information, Sep 2026.

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