LAGO

LAGO is a multichannel marketing production system from Comosoft. At its core it combines product information management, digital asset management and a production workflow with versioning and proofing. Teams use it to plan, produce and publish marketing material from one place.

What LAGO offers

• PIM: centralises article and price data, text and links to images and video, with import and reconciliation from outside sources.
• DAM: manages images and media for campaigns.
• Workflow: checkpoint-based collaboration, versioning and a proofing module.
• Whiteboard planning: place articles on an advertisement and assess placement against margin, turnover and inventory data.
• InDesign plugin: keeps product data and images updated for designers until print.

Clients

Retail, grocery and agency users who run print and digital campaigns.

Key facts

• Vendor: Comosoft
• Track record: the company says it has offered the system for over 25 years
• Users: more than 4,000 professionals, per the company