LAGO

We rely on the LAGO system for its highly efficient page-building process Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it

We quickly discovered that Comosoft was a competent and far-sighted partner Close and cooperative collaboration is at the core of the success of a PIM implementation

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners With this partner we can optimize internal processes and further enhance our competitiveness

We are now in a position to modify data even late in the process, such as price changes or complicated versioning This saves us time and enormously improves the quality of our advertising

Optimize Your Media Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow managment Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient

Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles

Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing

The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams Visual element and text content changes are facilitated via digital correction marks

Final page layouts can be approved via a visual, online proofing process Many elements of review-and-approval can be automated and executed from anywhere in the world

At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider LAGO is also capable of publishing a digial copy of your production for online distribution

Our DAM technology allows your business to handle high volumes of critical assets

Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide

LAGO systems are in place in multiple locations worldwide

LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week

• Webinar: Episode 3 – More Than Just Another Proofing Solution Learn how LAGO Proof in conjunction with LAGO Whiteboard are solving your challenges

• Webinar: Episode 2 – Building Bridges Between Category Management and Marketing The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process

• Webinar: Episode 1 – Kickstarting Your Digital Planning and Leaflet Production Process Everything starts with the proper planning! Learn how LAGO Whiteboard enables category management to perform these tasks efficiently in one central application that is connected to your ERP system as well as the marketing department including the leaflet design and production in the downstream process

Multichannel Marketing Insights from Comosoft

• Do Consumers Still Use Printed Circulars? The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals However, that doesn’t mean print circulars have become entirely obsolete!
• Why Automating Weekly Circular Ads Is Every Retailer’s Secret Advantage With so many challenges and channels to master, good marketing creative directors need every edge they can get One such edge is the humble – and often marginalized – retail circular or flyer

For decades, LAGO has been a bridge between all departments and users, handling communication with ease

Comosoft LAGO Brochure Download Download Our Guide to See How Comosoft’s LAGO Multichannel Marketing Platform Can Transform Your Marketing Production