Darwin Pricing

Darwin Pricing is a Swiss dynamic pricing product and consulting service for online retailers. It focuses on geo-targeted price optimisation, so offers can differ by the city a visitor comes from.

What Darwin Pricing does

• Geo-targeted discounts: plug-and-play offers aimed at cities where local shops undercut the retailer.
• Exit offers: detects visitors about to leave and shows coupons tailored to their region.
• Coupon box for mailing lists: collects newsletter sign-ups and social followers, optimised for phones and tablets.
• Personalised banners: geo-targeted banners in abandoned-cart emails and newsletters, tied to paid search and social campaigns.
• Machine learning: neural networks model how price sensitivity varies by location, and self-learning A/B testing compares versions of an online shop.

Customers and markets

E-commerce retailers and brands, with ready-made support for the main online store platforms. The vendor says it serves more than 700 clients.

Key facts

• Origin: Swiss
• Delivery: software as a service plus consulting
• Client base: over 700 companies, as stated by the vendor