Darwin Pricing

Darwin Pricing is dynamic pricing software for e-commerce retailers, based in Switzerland. It works on the principle that shoppers in different locations face different local competition, so it lets retailers run targeted discounts city by city rather than lowering prices store-wide.

What Darwin Pricing offers

• Geo-targeted sales campaigns — runs discounts in specific cities where local competitors undercut on price, aiming to protect margins elsewhere.
• Exit-intent offers — detects visitors who look about to leave a site and presents a discount to try to recover the sale.
• Mailing list tools — customisable coupon boxes capture email addresses automatically for later use.
• Personalised, geo-targeted messaging — sends location-based offers through abandoned-cart emails and newsletters.
• Machine learning pricing models — account for geographic variation and are built to work with major e-commerce platforms.

Who it works with

The software is aimed at e-commerce retailers operating online stores across multiple regions.

Key facts

• Based in: Switzerland