Response

Response is order processing software from CoLinear Systems, built for businesses that take orders by phone, post, in shops and online. The company began in 1985 with an application for mail-order management, and Response grew from that start. It handles high volumes and many simultaneous users across several sales channels.

What Response offers

• Order entry and fulfilment — takes orders in real time and carries them through to shipping.
• Customer management — keeps customer records alongside their orders.
• Carrier tools — includes UPS online tools for shipping.
• Call centre support — lets remote call centre staff work in the system.
• Card processing — handles electronic credit card payments.
• Integrations — connects with shopping carts, payment processors, shipping systems, ERPs, fraud detection and marketing tools.

Who it works with

The product suits small and mid-sized businesses that handle anywhere from 10 to 10,000 orders a day. Customers include catalogue sellers and companies moving over from older order systems.

Key facts

• Vendor: CoLinear Systems, Inc.
• Founded: 1985
• Platform: Windows desktop software with a cloud commerce option
• Channels: phone, mail order, retail and internet