Market Research Software

CoolTool

Name: CoolTool
Brand: CoolTool

Insights platform that blends surveys with eye tracking, emotion measurement and implicit testing

By CoolTool

Write a review

Site Intercept Survey
24/7 (Live Rep)
Online
Documentation
+19 more

Visit Website Get a quoteRequest a demo / quote Write a Review

Own this listing? Claim it

TrustList summary

CoolTool is a research platform that pairs conventional survey tools with measures of nonconscious reaction. It includes a survey engine, implicit tests and webcam-based eye tracking and emotion measurement. Researchers use it to learn what consumers think, see and feel about products, brands and marketing.

What CoolTool does

Survey engine: surveys with advanced logic, quotas, cross tabulations and live reporting.
Implicit testing: measures unconscious associations people hold toward brands.
Eye tracking: uses device cameras to follow where respondents look.
Emotion measurement: reads changes in facial expression and codes them to emotions.
Automated solutions: ready-made studies such as ad testing and package and shelf testing, plus custom designs.

Who it serves

Marketing and insight teams who can use global panels or bring their own respondents.

Key facts

Data export: raw data and visuals can be exported to SPSS, Excel and PowerPoint
Privacy: states compliance with GDPR and CCPA, with camera recordings removed after anonymised processing

Summary written by TrustList from the business's own published information, Oct 2026.

Gallery

2 images - click to enlarge

Rankings

CoolTool is ranked on 6 TrustList rankings: #2 on 1, #3 on 3 and #4 on 2.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. CoolTool has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Market research software · 6 rankings

On 2 of these it sits behind Conjoint.ly, ahead of Dub InterViewer.

#2of 6
Android
It is one of 2 here listing custom survey URLs and email marketing.
Of the 6 here, 5 also cover reporting and 4 also cover multi-channel distribution.
Behind Feedly, ahead of GovWin IQ.
#3of 11
Web based cloud saas
It is one of 2 here listing site intercept survey and one of 3 here listing offline response collection.
Of the 11 here, 7 also cover survey builder and 7 also cover statistical analysis.
#3of 9
Reporting
It is one of 3 here listing question branching and skip logic.
Its profile: “- Survey engine: surveys with advanced logic, quotas, cross tabulations and live reporting.”
Of the 9 here, 5 also cover survey sample management and 5 also cover android.
#3of 7
Multi channel distribution
It is one of 2 here listing data analysis tools and mobile survey.
Of the 7 here, 4 also cover panel management.
Behind DataPlay, ahead of GovWin IQ.
#4of 7
Statistical analysis
It is one of 3 here listing android and one of 4 here listing multi-channel distribution.
Of the 7 here, 4 also cover supports audio / images / video and 4 also cover data analysis tools.
Behind DataPlay, ahead of Dub InterViewer.
#4of 7
Survey builder
It is one of 4 here listing question library and supports audio / images / video.
Behind DataPlay, ahead of Dub InterViewer.