CoolTool

CoolTool is a research platform that pairs conventional survey tools with measures of nonconscious reaction. It includes a survey engine, implicit tests and webcam-based eye tracking and emotion measurement. Researchers use it to learn what consumers think, see and feel about products, brands and marketing.

What CoolTool offers

• Survey engine — surveys with advanced logic, quotas, cross tabulations and live reporting.
• Implicit testing — measures unconscious associations people hold toward brands.
• Eye tracking — uses device cameras to follow where respondents look.
• Emotion measurement — reads changes in facial expression and codes them to emotions.
• Automated solutions — ready-made studies such as ad testing and package and shelf testing, plus custom designs.

Who it works with

Marketing and insight teams who can use global panels or bring their own respondents.

Key facts

• Data export: raw data and visuals can be exported to SPSS, Excel and PowerPoint
• Privacy: states compliance with GDPR and CCPA, with camera recordings removed after anonymised processing