Combining nonconscious measurements with survey data delivers a more holistic view to know what consumers think, see, and feel about products, brands, and marketing

Survey data (System 2) is useful, but oftentimes provides an incomplete view
CoolTool’s platform seamlessly incorporates both survey and nonconscious (System 1) feedback, including implicit responses, eye tracking and emotion measurement to provide a more complete and accurate view of consumers

CREATE CUSTOM OR

USE AUTOMATED SOLUTIONS
CoolTool provides automated solutions for ad testing, package and shelf testing, implicit brand associations, and more
You can also create custom designs of any complexity
CoolTool is not only fast, it’s also easy to use and budget-friendly

Marketplace products deliver speed and operating efficiency on standardized, turnkey projects and longitudinal studies

ONE PLATFORM.

A MULTITUDE OF INSIGHTS TOOLS
Create professional surveys with advanced logic, quota management, real-time reporting, cross tabulations, and exportable raw and visualized data

ONE PLATFORM. A MULTITUDE OF INSIGHTS TOOLS

Implicit tests measure the nonconscious association a person has toward brands and their marketing assets and communications

Advanced AI-technology leverages device built-in cameras to track respondents’ visual attention and engagement with products and brand communications

Advanced AI-technology leverages device built-in cameras to measure changes in facial expressions coded to emotions

Access global respondents via integrated panels, or bring-your-own respondents

See immediate results with raw data and automated visual reports, both editable and exportable

GDPR & CCPA: DATA PRIVACY

We comply with GDPR and CPPA requirements
We guarantee the privacy of all collected data
Information is encrypted and protected
We don't store any personally identifiable information (PII)
Any camera recordings or biometric data captured is removed immediately after anonymized data processing