CoolTool

CoolTool is a US insights platform for consumer and marketing research. It mixes standard survey data with nonconscious measures such as implicit responses, eye tracking and facial emotion coding, aiming to give a fuller picture of what people think, see and feel about products and brands.

What CoolTool offers

• Survey engine — surveys with advanced logic, quota management, cross tabulations and real-time reporting.
• Implicit testing — measures the nonconscious links people make with brands and marketing assets.
• Webcam eye tracking — uses built-in device cameras to follow visual attention.
• Emotion measurement — codes changes in facial expression to emotions.
• Automated studies — ready-made designs for ad, package, shelf and brand association testing, plus custom designs.
• Respondent access — integrated global panels or a client's own respondents.

Who it works with

It is aimed at brands and researchers testing products, packaging and marketing.

Key facts

• Based in: United States
• Exports: SPSS, Excel and PowerPoint
• Privacy: GDPR and CCPA