Prime AI

Prime AI supplies artificial intelligence tools to fashion retailers, chiefly a size finder that matches a shopper's body shape to garment specifications. The aim is to help online customers pick the right size and so cut returns.

What Prime AI offers

• Size Finder Suite — clothing, footwear and bra size recommendations, fully customisable.
• Virtual try-on — shoppers can see garments on their own body.
• Device ID and risk signals API — a persistent device identifier and real-time signals to help detect abuse.
• Reporting — monthly reports that show missed sales and sizing issues.
• Custom AI development — bespoke work on request.

Who it works with

Fashion and apparel retailers and brands. Published case studies cover New Balance and Speedo.