Browsi

Browsi is an advertising technology product that applies machine learning to ad layouts and campaign data. Publishers use it to decide where ads sit on each page, while its newer tools let brands compare their ad activity with rivals.

What Browsi offers

• Personalised ad placement — decides in real time which ad appears in which position for each visitor, using behavioural signals gathered as the page loads.
• Publisher control console — lets teams set layout and user-experience rules, run A/B tests and set alerts on layout performance.
• Competitor insight — compares a brand's creatives, placements and share of voice with those of its rivals.
• Performance tracking — monitors signals such as viewability, attention and placement quality, and points out weak regions.
• Data questions — an engine that answers questions about campaigns and competitors in plain language.

Who it works with

Publishers across news, entertainment and lifestyle, and advertisers who want to benchmark against competitors. It connects to supply-side platforms and other monetisation platforms.

Key facts

• Partners: more than 200 publishing partners are cited.
• Engine: the site names its analysis engine PolarisAI.