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Prime AI

AI size recommendation, virtual try-on and device recognition tools for fashion and footwear retailers

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  • Founded 2018
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About Prime AI

Prime AI is a UK developer of artificial intelligence products for online fashion retail. Its main focus is cutting returns caused by poor fit, and it also sells an API that recognises devices to help retailers spot abuse.

What Prime AI offers

  • Size Finder — predicts clothing, footwear and bra sizes for shoppers without them entering measurements, and can be tailored to each retailer.
  • Virtual try-on — lets shoppers see how garments would look on their own bodies before buying.
  • Device ID and Risk Signals API — identifies returning devices before login, checkout or sign-up and passes a persistent ID and live risk signals to the retailer's backend.
  • Custom AI development — bespoke artificial intelligence work for clients.

Who it works with

Its clients are fashion and footwear brands. Case studies on its site cover Speedo, New Balance and a return-reduction project across 14 brands.

Key facts

  • Based in: United Kingdom
  • Research: an analysis of 1,000,000 returns covering fit, bracketing and inconsistent sizing

Profile written by TrustList from the business's own published information, Sep 2026.

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