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IT Product Company

Bitly

Short link and QR code platform with click and scan analytics for marketing teams

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TrustList summary

Bitly lets marketers create short links and QR codes and see how people use them. Links can carry a company's own domain, codes can be changed after printing, and every click or scan feeds a shared report. The company is based in the United States.

Services

  • Branded short links: short URLs on custom domains with chosen back-halves for each campaign.
  • Dynamic QR codes: codes that can be edited after creation, styled with colours, patterns and logos, and made in bulk.
  • Analytics: click and scan data by geography, referrer and device, with campaign and UTM tracking.
  • AI insights: AI-assisted analysis of link and QR code performance.
  • Integrations: connections to other apps and workflows.

Customers and markets

Marketing teams of all sizes, with retail, consumer brands and hospitality named as sectors that use it to link in-store and online customer contact.

Key facts

  • Based in: United States
  • Track record: used by millions of people for over a decade
  • Research: publishes the Click Expectation Report on what consumers expect from links

Summary written by TrustList from the business's own published information, Sep 2026.

Products by Bitly

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