Bitly

Bitly lets marketers create short links and QR codes and see how people use them. Links can carry a company's own domain, codes can be changed after printing, and every click or scan feeds a shared report. The company is based in the United States.

What Bitly offers

• Branded short links — short URLs on custom domains with chosen back-halves for each campaign.
• Dynamic QR codes — codes that can be edited after creation, styled with colours, patterns and logos, and made in bulk.
• Analytics — click and scan data by geography, referrer and device, with campaign and UTM tracking.
• AI insights — AI-assisted analysis of link and QR code performance.
• Integrations — connections to other apps and workflows.

Who it works with

Marketing teams of all sizes, with retail, consumer brands and hospitality named as sectors that use it to link in-store and online customer contact.

Key facts

• Based in: United States
• Track record: used by millions of people for over a decade
• Research: publishes the Click Expectation Report on what consumers expect from links